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'Barbie' and 'Oppy' feast
And others famine
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Barbie and Oppenheimer deliver 4th biggest box office weekend of all time… If you build exciting movies, and market the shit out of them, audiences will come. That’s the lesson of “Barbenheimer,” a true rising-tides-life-all-boats phenomenon — and a cultural moment we likely won’t see again for some time. Greta Gerwig’s subversive toy movie smashed to a recording-breaking $162M domestic ($356M global), while Christopher Nolan’s brainy bio epic exploded to a shocking $82M domestic ($180M global). The latter is especially impressive considering its length, rating, and subject matter. I believe having Barbie vastly increased Oppenheimer’s profile.
Here are the Barbie records broken: Gerwig had the biggest opening for a woman director ever, the biggest 2023 opening, the biggest non-sequel, non-remake, and non-superhero opening ever, the biggest toy movie opening ever, Ryan Gosling and Margot Robbie’s biggest debuts, and the biggest opening of a movie not being shown on any IMAX screens. Speaking of IMAX, it made up 20% of Oppenheimer’s sales and was the biggest IMAX opening for a Nolan movie, the biggest IMAX opening in July ever, and the biggest IMAX opening this year.
Variety is already thinking Oscars for Oppenheimer. Cillian Murphy and Robert Downey Jr. should definitely be nominated, as should Nolan for directing. But I also think Margot Robbie (lead) and Ryan Gosling (supporting) should be in conversation as well, plus Gerwig for writing. All in all, it was really exciting being back in theaters with that many people this weekend. Even if the disparate vibe between Barbies and Oppies was significant. 💄💣
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It’s box office woes for everything not named Barbie and Oppenheimer… Those two sucked all the air out of the room. Mission: Impossible 7 saw a franchise-worst drop off this weekend, fulfilling exactly what Tom Cruise was worried about. Indiana Jones 5 might be Disney’s biggest disaster since John Carter. What a massive miscalculation that was. And Blue Beetle, DC’s next superhero movie that has no marketable stars, is tracking for $17M at most. Yikes.
Joker 2 cinematographer says he never met the real Lady Gaga on set, called her “Lee” while filming… I did not have Gaga going full method on my 2023 bingo card, but maybe I should have — especially on this movie. “Lee” as in HarLEY Quinn? Probably. 🤡
America Ferrera shot her big Barbie monologue up to 50 times… It’s one of the big standout moments from the movie, in a “can’t believe they’re doing this” kind of way, so it makes sense that Gerwig and Ferrera would push to get it right. 👏
Dwayne Johnson gave a “historic” contribution to the SAG-AFTRA Foundation relief fund… After getting $50M for Red One, I’m glad he did this. 💰
Twitter really is rebranding to X… In the history of dumb decisions, this might be the dumbest. 🐦
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