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Could smaller movies return to theaters?… Cinemark CEO Sean Gamble believes that the economics will soon allow studios to bring smaller movies back to theaters. Gamble argues that thanks to a smaller window between theaters and streaming, studios won’t have to spend as much to market movies, allowing more spending on distribution. Back in the day, studios would have to be marketed twice, once for theaters and once for home video. Along similar lines, /Film breaks down how mid-budget movies could be the future and Lionsgate is poised to lead it. 🤑
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