Netflix ends password sharing in the U.S.
What to know
The Netflix password sharing crackdown is here… After months of anticipation, Netflix is finally bringing the hammer down on U.S. password sharers: “To share Netflix with someone outside of your household, you can transfer a profile to a new membership that someone else pays for, or you can buy an extra member for $7.99/month.” Users will still be able to access Netflix while traveling via their personal devices or a new device log in, but “after a certain period of time” Netflix will block devices that attempt to access an account without paying. The streamer admits that it will see initial cancellations in response to the crackdown, but it expects many freeloaders will convert (as is the case in Canada). Loyal subscribers to this newsletter probably aren’t shocked to see this day arrive (I know I’m not), but I think this is going to catch a lot of American viewers off guard and cause more backlash than Netflix is expecting. While eventually Disney, Max, and the other streamers will follow suit in cracking down on password sharing, now could be a good moment for them to try and steal some angry Netflix customers. 🍿
Upgrade to a full Pop Culture Brain Daily subscription for $1/month or $6/year.
Keep reading with a 7-day free trial
Subscribe to Pop Culture Brain to keep reading this post and get 7 days of free access to the full post archives.