Tom Cruise, negotiator

And really, Universal?!

What to know

• Tom Cruise joined SAG-studio negotiations with asks of both sides… Arguably the most important actor in Hollywood apparently Zoomed into a negotiation in June to ask that the studios consider SAG’s demands on AI. He’s reportedly quite concerned about that. Oh and he also asked that SAG allow actors to do promotion during a potential strike. As we know now, his attempts to bridge divides were futile. I’m not surprised that the actors didn’t agree to doing promotion during a strike. Kneecapping the studios’ ability to promote their projects is a huge piece of leverage. I am surprised that Tom used Zoom though, because he recently said how much he hates it. 🪧

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