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Pop Culture Brain

Taylor eyes massive 'Eras' film payday

And Marvel finally decides to make TV like TV

Oct 11, 2023
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  • The Eras Tour sellouts are massively outpacing Barbie, Spider-Man: No Way Home…These numbers are crazy: 4,200 out of 13,000 showtimes are already sold out (32%). Barbie sold out just 500. The domestic tracking is still putting Taylor at $100-$125M, but I’m thinking it hits $140M easy and wouldn’t be surprised to see it at $150M or $160M. Globally, they say the movie is heading for $200M max, which also seems low. A few weeks ago I was speculating on how much Swift herself will make from the movie, thanks to her lucrative deal with distributor AMC. The report is at least $60M, thanks to its strong pre-sales — but again, it’s only going to grow from there. Wild stuff. 🎸

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