Why '80 for Brady' tickets are cheaper

And Amazon giving Affleck-Damon flick huge rollout

What to know

• Movie theaters are charging less for 80 for Brady… Walk into a movie theater this weekend and you might find that a ticket for Knock at the Cabin is more expensive than one for 80 for Brady. That’s because the theaters (AMC, Regal, Cinemark) are testing out lower, variable pricing (!) for the older women-led sports comedy. Paramount was able to convince the exhibitors to do this based on data that older audiences would be interested in going to the movies if it were a better value. This is a genius idea and one that makes me hopeful for the future of moviegoing. While it might be annoying to pay more for popular tentpoles in the future—I could see them charging more for Marvel movies, for example—lowering the price of smaller movies, to get people to go, seems like a fair trade off. 🎟

• Amazon giving Affleck and Damon’s Air an unprecedented theatrical run and $7 million Super Bowl ad… The online retail company must think it’s got something pretty good on its hands. Amazon is planning an exclusive theatrical run on 3,000+ screens that will be “comparable to or longer” than typical major studio releases, and then it will release the Nike drama on Prime Video. And that Super Bowl ad? You don’t see too many non-franchise movies being pitched during the big game, but then again, this one is sports adjacent. Amazon is giving the theatrical business a big vote of confidence here. A release on this scale is unprecedented for a streaming-first service (like Amazon, Netflix, or Apple) and hopefully this move inspires more of it. 🎞

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